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Ultimate Provence – 4*

Created with Sketch. Route du Luc, 7270 - 83680 - La Garde Freinet View on map
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REGION : La Garde-Freinet – Provence
STYLE : Trendy
ROOMS: 34 rooms, rooms, studios and apartments

La French Touch

Members benefits
A bottle of the house rosé wine

Design estate

In Provence, in the Var hinterland, just 30 minutes from Saint-Tropez and the Mediterranean Sea. Just down the road from the picturesque squares and fountains of La Garde-Freinet, the highest village in the Massif and the Maures nature reserve, Ultimate Provence (UP for those in the know) is set in the heart of the countryside, surrounded by vineyards, olive groves, holm oaks and umbrella pines. A wine-lover paradise in the heart of the garrigue.

Both a wine estate and an ultra-contemporary boutique hotel, the UP was renovated in 2019 by globe-trotting architects Humbert & Poyet, who shook up the Provencal art of living (tiles, oak, caning…) to modernize it with concrete, marble, leather and metal. Forget the rustic aesthetics of traditional mas. With its sophisticated lobby, squared-off wine cellar and 34 retro glam’ rooms, the address is more in the loft spirit, relaxed luxury option. The colors (raspberry, lichen, almond green, sunshine yellow…), applied in small touches to the walls, furniture, accessories and design objects scattered here and there, are particularly successful, enhanced by the natural light so typical of Provence. From morning until sunset, you can enjoy the view from the balconies and room terraces, while lounging by the pool or sipping a glass of house wine on the rooftop. Certified Small Luxury Hotels of the World, an authentic solar refuge in the heart of the vineyards.


RESTAURANT – A bistronomic and locavore restaurant, the UP restaurant welcomes chef Kevin Soria this season. Invited to work with chef Guillaume Rigaudias (head of the La Table de Saint-Roux restaurant at Château Saint-Roux, part of the same MDCV group), he also serves in Château Saint-Roux’s kitchen garden and bakery, where his breads are made with sourdough from the estate’s own grapes.
OENOLOGY – Shop, wine tasting (white, red, rosé) and tour of the estate, with its press, vat room and vines, spread over 46 hectares of organic AOP Côtes-de-Provence.
BAR LOUNGE – With its adjoining pétanque court, this is the ideal place to sip a rosé and answer the existential question of a successful weekend in the south: “do you shoot or do you point?”.
SWIMMING POOL – Clad in granite and crimson-red sunbeds, it stretches out amid vineyards, olive trees and the scent of lavender.
SPA – This open-air spa features a sauna and herbal tea room. Treatments (face, body, reflexology, kobido, scrubs, vinotherapy, solo or duo…) can be performed outdoors or in cabins.
ACTIVITIES – Yoga and Pilates classes, padel and even beach volleyball courts, mountain biking with bikes and trail maps, eco-tours to discover the Plaine des Maures region.


  • Excursions to the villages of Grimaud or Saint-Tropez (Musée de l’Annonciade, Musée de la Citadelle, private beaches, clubbing, shopping, gastronomy…) 
  • Explore the village of La Garde Freinet and the surrounding area, the site of Fort Freinet, an ancient fortified medieval village, Chapelle Saint-Clément, Hameau de Malvallon, Roman bridge, Aille waterfalls… 
  • Walks and hikes on foot, by bike or on horseback on the paths of the Maures plain (Escarets valleys, Escarcets roundabout…)
  • Provence wine route (Domaine de la Bastide Neuve, Château des Bertrands, Château Saint-Esprit, Domaines Ott, Saint-Gassien, Longue Tubi, Rasque, Château Léoube…)


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